"Boao Lecheng, A City of Hope"
"An Emerging Medical Tourism City in Asia"
“An ‘Ever Lasting’ International Innovative Medicine and Device Exhibition”

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Hainan Boao Lecheng Pilot Zone shines at NYC Times Square, the world's top landmark, showing the world the splendor of "China's only medical special zone" and the openness and confidence of Hainan Free Trade Port.

Shining at the Window of the World 

NYC Times Square is a triangle formed by Broadway and Seventh Avenue, and is also iconized as "the Crossroads of the World". Here attracts more than 40 million visitors every year and 100 million people passing,  which is regarded as one of the best windows to "attract global attention".

The American Eagle consists of 12 LED screens with an area of 1393.54 square meters, which is the largest advertising screen at NYC Times Square. Boao Lecheng Pilot Zone started to promote its brand on 12 LED screens at the American Eagle from March 4, 2022.

An  "Emerging Medical Tourism City in Asia”
Hainan Boao Lecheng International Medical Pilot Zone is located on both sides of Wanquan River. As a window showing the openness of China's healthcare to the world, it is currently the only national-level pilot zone focusing on international medical tourism services, low-carbon ecological communities and a gathering place international organizations. The pilot zone develops international medical tourism-related industries such as licensed healthcare, aiming to achieve the synchronization of drugs, devices and medical technology with the international advanced level.

Boao Lecheng Pilot Zone displays its image on screens at NYC Time Square, USA, sending a warm invitation to the world to build a "City of Hope" and speed up the building of a world-class international medical tourist destination and medical science and technology innovation platform.

An Invitation to the World
In recent years, Lecheng Pilot Zone has exerted its strength to popularize itself both at home and abroad. By registering with Facebook and Twitter, integrating overseas social media and international communication resources, it tells overseas netizens a “warm” and “emotional” story about Boao Lecheng, conveying the voice of medical innovation in Lecheng, which has attracted the attention and praise of many overseas netizens and is becoming a beautiful business card of Hainan Free Trade Port.
In 2021, It started a series of publicity activities in Southeast Asia, which attracted more than 260 mainstream media organizations at home and abroad, such as Asahi Shimbun and Yonhap News Agency, with the total number of 150 million views.
Xinhua News Agency’s  New China Thai account
posted the news about Boao Lecheng,
drawing comments from Thai netizens

Comments from overseas netizens visiting Boao Lecheng’s official Facebook and Twitter accounts

During the Olympic Games Tokyo, Boao Lecheng made a stunning appearance at Shinjuku, the first bustling area in Tokyo, Japan.

Lecheng x Huaxi LIVE
520, expressing love for Lecheng in Beijing.

As the only "medical special zone" in China, Lecheng Pilot Zone currently has introduced more than 200 kinds of licensed drugs and devices, and established profound cooperative relations with Top 30 pharmaceutical and medical device enterprises in the world, which has become one of the main channels for international innovative drugs and devices to enter the Chinese market first.

At Lecheng,
you can visit the only "Ever-lasting" international innovative medicine and device exhibition in China, where you may have access to more than 810 international advanced innovative medicine and devices from 16 countries and experience the unique journey of health and wellness ... Let's make an appointment quickly…Wait for you at the City of Hope.